Dave Stephenson

A few similarities you may or may not have noticed recently…

Sony have just brought out Little Big Planet, backed up with this TV spot:

And here’s Dane Cook telling us how much we suck at Photoshop:

Berocca have famously “drawn inspiration from” OK Go:

And, of course, Fiat “paid tribute to” zZz (although, to be fair, they did pay for the honour, as covered by Creative Review earlier this year:

In short, we’ve got three famous YouTube success stories that have been converted into mainstream TV ads - with varying levels of success. There’s no big new point that hasn’t been made before here - just more evidence that the work created by small production companies, independents and off duty comedians is gaining an increasing influence with the traditional “big players”. Democratisation of the media is coming. Whether that’s a good thing is still up for discussion.